Media Trend Comprehension
Understanding How Trends Spread Through Data
Keeping Up with the Feed
Understanding media trends isn’t just about knowing what’s popular—it’s about figuring out why it’s popular and how to use that to your advantage. I look for new patterns online and think about how they can be used in real life. Whether it’s a change in an app or a new style people are loving, I focus on the ‘data behind the trend’ to make sure a brand or message stays relevant and real.
The Death of the Aesthetic
I’ve observed a major shift in how audiences engage with content. The era of perfectly curated, over-edited Instagram grids is being replaced by 'photo dumps' and raw, grainy snapshots. People are craving authenticity over perfection. In my work, I focus on creating content that feels like a real conversation, not a polished sales pitch
The New Search Engine
For my generation, TikTok and YouTube are the new Google. Whether it's looking for a restaurant in Indianapolis or a tutorial for a new software, we go to social media first. "In my college coursework, I’ve studied the rapid evolution of digital consumption. I focus on the shift from traditional search engines to social-first discovery, analyzing how user behavior dictates successful media strategies
Cultural Identity & The Discipline
My research into these trends demonstrates how Communication Studies (LOC 1) is constantly evolving. By analyzing how my generation uses TikTok over Google, I am exploring LOC 8 (Culture and Identity). This shift shows that digital "truth" is now tied to identity and peer-to-peer authenticity rather than traditional institutions. Understanding these cultural differences is key to effective strategic communication in the modern world